We shape the work around your product, intended customer and campaign goal. Deliverables, responsibilities and reporting are agreed in your proposal before execution.
01Campaign strategy and planning
We turn your product, audience and business objective into a YouTube campaign brief. For an AI tool, that may mean demonstrating a specific workflow; for SaaS, it may mean helping the right users understand a use case before starting a trial.
Scope to agree: audience, campaign objective, product positioning, budget, timeline and reporting measures.
02YouTube creator sourcing and matching
We assess creators against the product and the people you want to reach. Niche relevance, audience geography, recent content, demonstration quality and available performance information guide the shortlist.
Scope to agree: creator criteria, proposed content formats and a shortlist with reasons for each recommendation.
03Outreach and negotiation
We coordinate creator conversations and clarify the commercial terms before production. Deliverables, publication dates, revisions and any requested usage rights are discussed together so the campaign scope is clear.
Scope to agree: creator fees, agency fees, approval responsibilities, payment milestones and agreed rights.
04Briefing and campaign execution
We help align the creator with the product story, intended audience and call to action. Coordination covers product access, content alignment, approvals and publishing, while leaving room for the creator’s own presentation style.
Scope to agree: briefing materials, content checkpoints, publishing schedule and campaign links.
05Performance reporting
We review the signals available for the campaign objective: views, visits, leads, trials, customers or attributed revenue. We distinguish creator earnings from brand revenue and measured outcomes from estimates.
Scope to agree: data sources, reporting window, attribution limits and creator-level reporting where data is available.
06Campaign optimization
We use campaign findings to review creator fit, messaging, offers and future budget allocation. A longer engagement gives the work a repeatable review cycle, with decisions based on available evidence.
Scope to agree: review cadence, next-test priorities and recommendations for subsequent campaigns.